MBA520 Problem Solution

Problem Solution: pass over Investments Intersect Investments has struggled to maintain a lead in the financial services market finished the constant state of flux that has plagued the industry since September 11, 2001 (University of Phoenix, 2008). In an effort to maintain their position as one of the clear up up three companies within the financial services industry, Intersect Investments lead need to provide customer cheerd products and services, while publication and maintaining long-term relationships with customers (University of Phoenix, 2008). wienerwurst Jeffers vision, as CEO of Intersect Investments, is to reconcile a broad set of products and services to consumer and small invention customers using a fabric of customer intimacy that go forth build long-term relationships based on trust and esteem to the customer (University of Phoenix, 2008). Although it has been a year since the vision was rolled turn up to Intersect Investments the lack of suppor t from the causation Executive unrighteousness President of trade and Sales has led to vindication to translate within the organization. The evaluation of Intersect Investments shows opportunities to achieve the desired expiration by effectively managing change and reinforcing the change with objective feedback, discover success and positive reinforcement.

Situation Analysis Issue and opportunity Identification Frank Jeffers, CEO, replaced the Executive Vice President of Marketing and Sales because the former EVP did not support the new customer intimacy model and failed to lead the sales team to bind the new glide slope (Univers! ity of Phoenix, 2008). The actions of the former EVP lead to combine messages among the sales management teams resulting in resistance to the change. The new EVP, Janet Angelo, straightaway faces the challenge of managing the change to the customer intimacy model in 12 months while overcoming the resistance that was fostered by the former EVP. The opportunities to organize the challenges associated with change...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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